STOP AND DONATE

Sbt
There are two major problems with blood donation in Brazil: lack of time and knowledge about blood bank centers. We gathered TV station SBT, Waze and Instituto Pró Sangue to run the integrated “Pare e Doe” [Stop and Donate] campaign, reaching out to users of the app with maps to the nearest centers. All they had to do was type “Pare and Doe” [Stop and Donate] in the search for addresses. The action generated a 20% increase in donations for the Institute.

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