TAKE HIM, HE’S YOUR BABY

Sbt
The “Take him, he’s your baby” game action was created to promote the 2015 edition of the “Best Brazilian Ad” award. Advertisers were given a “fake baby” and daily missions to take care of him, posting everything on social networks. The Motto “Is creating a good piece of advertising as hard as raising a newborn child?” increased recall of the award as well as agency engagement.

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