PASSION FOR RIO

Centauro
Centauro thought big by launching its largest store in Rio de Janeiro. Faced with the challenge of winning the cariocas’ empathy, we sent a giant package of the traditional Biscoito Globo to key opinion leaders with the message: “Centauro Full Size has arrived. A GIANT launch for Rio de Janeiro.” Dozens of journalists shared the action on Facebook, Twitter and Instagram.

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STAR TRACK

PROBLEM = OPPORTUNITY